BOTSWANA PRIVATE SECTOR DEVELOPMENT
Export promotion
Successful use of trade missions
Increase your trade mission success with professional planning and organisation!
Trade mission planning needs to be regarded as a project task, involving plenty of operative sub-steps in close cooperation with various partners. The complex individual steps require professional and technical expertise before, during and after the trade fair. In this training, you will discover how to professionally organise a trade fair appearance from the planning to the follow-up stages.
Course description
In this training, you will learn how to prepare all of the activities that you need to undertake to ensure that your trade mission is a success. These activities are:
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How trade missions have evolved
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Different types of trade missions
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Categories of participants
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Motivations of trade missions and particiapns
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Initiators and driving purposes
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Choosing among alternatives
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Things to be assessed before planning
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Setting objectives and strategy
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The building blocks of the organization
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Planning for selling your product
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Communication materials
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Promotion and communication campaign
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Budget and source of financing
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The work plan
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Registration of participants
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Customer information services
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Handling logistics and to-do list
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Post-event activities
2010 - present
2010 - present
Registration
Book your place here
Related trainings
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Use online tools for information
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Labelling & packaging
Print Catalogue
Online Catalogue
Sessions
Dates: to be confirmed
Schedule: to be confirmed
Location: to be confirmed
Language: English